It's likely that you're already using a website to promote your business. You’ve probably submitted it to a couple search engines and added keywords. Good. That’s a start. Here is a brief description of other ways to take advantage of the Internet to increase your business. In the upcoming weeks, these topics will be covered in greater detail:
- Text Ads.
- Blogs.
- Internet Leads.
Text ads are the paid results that appear on search engine results pages (SERPs). They usually appear at the top of the page and the right side of the page. Since search engines and other organizations syndicate these ads to other sites with relevant content, they can literally appear almost anywhere on the Internet. (You may have seen pages that display ads and that say “Sponsored Links” or “Ads by Google”.)
Blogs (or web logs) are a quick and easy way to add content to your website. They can be used for free (
www.blogger.com or
www.wordpress.com) or for a small price (
www.typepad.com). Once they’re set up, you don’t even have to know html code to add new material to your site.
Internet leads can be gained either from your own website using a form, or purchased from a lead generating company. The
BetterCloserBlog mentions three lenders that are having excellent success using an internet lead / call-center approach to origination. But lenders aren’t the only ones who can have success with this. Brokers can too.
Come back next week for more information about increasing your business using the Internet!